Internet Marketing Blog

How to Tweet Old Blog Posts with Drupal 7 - FINALLY!

We used to run our blog (but not our website) on WordPress, and if you know WordPress you know that there's an absolutely excellent WordPress plugin called Tweet Old Post that will randomly tweet out old posts for you.

Sadly, doing the same in Drupal is not such an easy feat. Frankly, given the prevalence of Drupal and the strength of the community, I'm very surprised that nobody's created a Drupal module to tweet old posts.

Over two days of searching, the best that I could find from the Drupal community on tweeting old posts in Drupal 7 were dead-end posts with suggestions like "you might take a look at the rules module". Now, if you're a Drupal superstar, maybe that's the way to go for you... but I wanted a much easier solution.

So, without further delay, here are the steps I used to automatically tweet random old posts from a Drupal blog:

Modules You'...

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4 No-Bulls*it Ways to Get More ReTweets

Twitter is one of my favorite tools to spread the word about new content on our blog here (yes, even more than Facebook!). It's the "snowball" nature of it that really gets me - Karen ReTweets my post to 600 of her followers. Three of those followers ReTweet Karen to 600 more followers. All of the sudden, one ReTweet (plus 3... what would we call them? Sub-ReTweets? Now we're really getting technical!) has put my post in front of 2,400 faces.

Here's the problem: ReTweets can be elusive. Heck, there are days where I can't buy a ReTweet... they happen! It's on those days that you're most tempted to do one of two things:

Give up, or, Read 8,329,056,742.5 articles about how to get more

If you're reading this right now, I'm willing to bet you're in the second category. I'm also willing to bet that you've already come across no fewer than five articles spouting the same old...

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What Happens When You Google Your Name?

Uh-oh! You've just Googled your name and there's a "not so flattering" review of your business on page 1 of the search results. What do you do?

Once content is created online, there is no "DELETE" button. However, there are a couple of things you can do to "clean up" what you see when you Google your name or the name of your business.

Reach Out

The first thing you can try is to reach out to the owner of the content and see if they will remove it or update it to cast you in a more positive light. If it is a disparaging review of you or your business, you have a great opportunity to win a new customer, simply by reaching out in a friendly, courteous way. Try to solve the problem and clear up any misunderstanding. Within days, you may find that you have eliminated the source of your despair and turned it into a glowing review.

Like What You See?

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How To Manage Your Twitter Account in 30 Minutes Per Day

Let's all admit one thing up-front: Twitter can be an absolute BEAST of a time-sink if you let it be. I've seen people blow whole workdays on Twitter before... and while Twitter is a valuable business tool, it ain't that valuable!

Here's how I manage Garraty Group's twitter account in just about 30 minutes per day:

Download Software

There are two major programs without which it would be impossible for me to manage Garraty Group's twitter account:

TweetDeck

TweetDeck  is the program that I use to schedule tweets and monitor lists, hashtags, conversations, and mentions for all of my twitter accounts. Most conveniently, I have configured TweetDeck's automatic popup notification to alert me whenever @GarratyGroup is mentioned or replied to -- that way I don't have to wonder, and I can respond in a timely manner!

Note: I am using an older version of...

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Warning: 6 Dumb QR Code Mistakes That Make Me Want to Punch Babies

1. Serving Up a Non-Mobile Page

QR codes are meant to be used exclusively by mobile users -- scan the code on the go with your smartphone and view whatever it's linking to on the very same phone, right? I think we can all agree on this. Given that, it boggles my mind when I find a QR code that directs the end user to a "regular" (non mobile) website. Sure, most of these websites can be viewed on an iPhone or Android, but why wouldn't you take that extra step and make everything easier and more streamlined?

Point is, if you're going to put all of the effort into a QR code marketing campaign, at least go all the way and make the end destination a mobile-optimized website. It's like spending a whole bunch of time and money building the best race car in the world, and then not giving it a good solid car wash before race day. Dumb.

2. Linking to Something Other...

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