How-To
How-To Thursday: 6 Steps to Use Twitter Effectively
by Carter Schimpff on Jan.21, 2010, under How-To
There's no need to feel like this!
I’m sure you’ve heard of twitter. No, actually, if you’re reading this article, I’ll guarantee that you’ve heard of twitter!
But, have you heard of “tweeple”? “Twitterati”? “Twitterhea”?
If not, never fear. Follow GGM’s carefully honed six-step process, and you’ll never have to figure out why you should cringe at the word “Twitterhea”.
More after the break!
How-to Thursday: Use Social Media to Up Your Traffic in Five Easy Steps
by Carter Schimpff on Dec.03, 2009, under How-To
The New "Face" of Social Media (See What I Did There?)
I’m betting you’ve all heard at least one person that your business HAS to participate in “social media”. Know what? They’re right! And here at GGM, we’ve hand-crafted five unique steps to help your business harness the power of social media. Read on!
How-To Thursday: How to Create a Marketing Plan
by Carter Schimpff on Nov.12, 2009, under How-To
The Marketing Plan: everyone will tell you that you absolutely have to have one. Few of the people who say that, however, are able to tell you what exactly a marketing plan consists of. Fear not, you titans of industry — Garraty Group is here to bring you the bacon!
Your marketing plan helps set the course for your small business, and you should refer to it at least monthly to make sure you’re still on track. More on creating your marketing plan after the break!
How-To Thursday: Create a Facebook Page for your Business
by Carter Schimpff on Nov.05, 2009, under How-To
Ever wondered how companies like Coca-Cola get around on Facebook? (And they do get around on Facebook — quite well — in case you didn’t know.) It’s not by creating a normal Facebook profile, like you would for yourself. Instead, they created a Facebook “page,” something relatively new from Facebook.
Facebook pages are exclusively for non-personal entities. In other words, businesses, bands, charities, etc. The effectiveness of a Facebook page on your business depends on a multitude of different things including:
- How well you put your Facebook Page together.
- Whether or not you are willing to devote the time (or pay someone else to devote the time) to make your Page look good.
- How much money (if any) you are willing to put towards advertising on Facebook.
- To a certain extent, how “hip” your product or service is. Tanning Salon? You’re hip. Insole Support Maker? You’re probably not.
Beyond that, the conversation regarding your Facebook Page’s ROI, effectiveness on driving traffic to you, etc., deserves its own article — I’ll be working on that this weekend.