Ever wondered how companies like Coca-Cola get around on Facebook? (And they do get around on Facebook — quite well — in case you didn’t know.) It’s not by creating a normal Facebook profile, like you would for yourself. Instead, they created a Facebook “page,” something relatively new from Facebook.

Facebook pages are exclusively for non-personal entities. In other words, businesses, bands, charities, etc. The effectiveness of a Facebook page on your business depends on a multitude of different things including:

• How well you put your Facebook Page together.
• Whether or not you are willing to devote the time (or pay someone else to devote the time) to make your Page look good.
• How much money (if any) you are willing to put towards advertising on Facebook.
• To a certain extent, how “hip” your product or service is. Tanning Salon? You’re hip. Insole Support Maker? You’re probably not.

Beyond that, the conversation regarding your Facebook Page’s ROI, effectiveness on driving traffic to you, etc., deserves its own article — I’ll be working on that this weekend.

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